3 Days at the Salt Palace: How Ubisoft Used the Salsa Selfie Station for a Multi-Day Brand Activation

Earlier this month we ran a 3-day Salsa Selfie Station setup at the Salt Palace Convention Center for Ubisoft's "Darkness Is Your Ally" Rainbow Six Major — a Salt Lake City esports activation produced with BLAST. It was a textbook example of when our drop-off booth is the right answer, and a good excuse to write up what actually makes multi-day activations different from single-day events.

If you're planning a 2-, 3-, or 5-day brand event in Utah — a conference, trade show, esports stop, festival, or pop-up — this is the post for you.

Why multi-day events are a different planning problem

Most photo booth conversations assume a 3- to 6-hour event: arrive an hour early, run the booth, pack out. The math is clean and the logistics are obvious.

Multi-day activations are a different beast:

• Attendant cost compounds. An attended booth running 8 hours a day for 3 days is 24 hours of staff time — and you're paying for the team to come back and re-set every morning.

• Floor space is precious. Convention venues like the Salt Palace charge for square footage, and every breakdown adds risk to your branded space.

• Your team is already stretched. Multi-day producers are juggling load-in, talent, sponsors, and content capture. The booth shouldn't add a 4th thing for them to manage.

• You want consistency, not novelty. Day 1 attendees and Day 3 attendees should walk away with the same branded keepsake on their phones. That's how multi-day activations build brand equity — repetition.

The Selfie Station was built for exactly this shape of event.

What the Salsa Selfie Station actually is

It's our drop-off, digital-only booth. We set it up once, walk you through how it runs, and leave it on-site for the duration of your activation. Guests walk up, tap the screen, take their photos, and get them instantly via text, email, or QR-code gallery — no attendant required, no prints to refill, no daily reset.

What's included:

• Self-service — no attendant on-site

• Custom-designed digital photo strip (your logos, colors, hashtag, event branding)

• Online gallery + text, email, and social sharing

• Boomerangs and GIFs alongside still strips

• Full setup and takedown by our team

• Optional portable battery pack (+$50/day) if your venue is short on power

Pricing starts at $399 for 3 hours, +$75/hour after. For multi-day events we also apply a 15% multi-day discount on top.

How it played out at the Salt Palace

Ubisoft's run was three full days inside Hall 5 of the Salt Palace Convention Center, May 14–16. We loaded in once on Day 1, set up the booth with a custom Rainbow Six photo strip the BLAST team had approved in advance, and walked their on-site producer through the controls. From there it ran itself.

A few things that mattered:

• Install day separate from event days. For multi-day drop-off bookings we treat install day as its own calendar block — usually a 2-hour window the day before doors open — so the activation team isn't waiting on us while they're setting up the rest of the floor.

• Branded from the first share. Every photo that left the booth had Ubisoft's Rainbow Six branding baked into the strip. Each share to Instagram, Discord, or X became branded content the activation team didn't have to make.

• Power and footprint were straightforward. The booth needs one standard 120V outlet within 25 feet and roughly a 6×6 ft floor space. That's it. No rigging, no AV team, no daily strike.

• Digital delivery, no print logistics. No paper to refill mid-day, no printer to babysit, no media costs accumulating across 3 days.

Why drop-off beats attended on multi-day events

Here's how the two formats compare on a typical 3-day activation:

• On-site staff: Attended booth = 3 full days of attendant time. Selfie Station = setup + takedown only.

• Prints: Attended = restocked daily. Selfie Station = none, digital only.

• Daily reset: Attended = full strike + re-set each morning. Selfie Station = set up once, runs through.

• Floor footprint: Attended = 10×10 ft minimum. Selfie Station = 6×6 ft minimum.

• Branded keepsake: Attended = photo strip in hand + digital share. Selfie Station = digital share with branded strip overlay.

For events where guests are expecting a printed strip in hand — weddings, anniversaries, fundraisers — attended is the right call. For brand activations where the win is branded content out in the wild on social, the Selfie Station delivers more share volume per dollar.

When the Selfie Station isn't the right call

We try to be honest about where this booth doesn't fit. Skip the Selfie Station and go attended if:

• Your guests expect a physical keepsake. Weddings, milestone birthdays, retirement parties — people want the strip in their hand. Go with our Salsa or Guac booth instead.

• You want help moderating the booth. Some activations need an attendant to manage flow, prop hand-offs, or VIP routing. The Selfie Station runs itself, which is the point — but it also means there's no one on your team's behalf at the booth.

• You need a roaming format. If you want the booth coming to guests instead of guests coming to the booth — cocktail hour, dance floor, table-side — The Mingler is the better fit. That's our handheld roaming booth, sold standalone or as an add-on alongside any other package.

When to start the conversation

Multi-day activations book further out than single-day events — venues like the Salt Palace, Mountain America Expo Center, and Delta Center get reserved 6 to 12 months ahead, and we coordinate our calendar around them. If your activation is on the books, get the photo booth conversation started early so we can lock the dates and design the branded strip in time.

Reach out at hello@rockymountainphotobooth.com or call 385-222-7894 and we'll put a quote together. Pricing is transparent — what's quoted is what you pay, plus 8.45% Utah sales tax.